About Our Potions & Ingredients

Pura Botanicals is Canada's modern green beauty apothecary & natural perfumery in Edmonton, Alberta. We create eco-luxe skincare, body care and fine botanical perfumes using the most intentional, pristine, and plant-based ingredients that come from the most sustainable, ethical sources around the world. Our acclaimed, biodynamic formulas are crafted by hand in mirco-batches to ensure the utmost quality and freshness in our own in-house production studio and open lab to ensure the highest standards of beauty manufacturing practices. Pura's handcrafted concoctions are created to promote healthy, gorgeous skin, and a deep connection to all things earthly and beautiful. We are proud to share NONE of our products contain the following health-hazardous ingredients:


NO Sodium Laureth Sulphate
NO BHA/Butylated
NO Parabens
NO Triethanolamine
NO Cetearth Glycol
NO PEG/Polyethylene Gylcol
NO Talc
NO Triclosan
NO Propylene Glycol
NO Artificial Colours
NO Mineral Oils

Our skincare is created with the most natural, organic and wild-crafted ingredients that nurture your individual beauty, instead of covering it up. It's about feeling divine without having to pile things on. At Pura, all of our body and bath concoctions are handcrafted with Naha and Vege certified pure essential oils, unlike conventional bath products manufactured with synthetic fragrances and preservatives. Our aromatherapy blends contain oils that have been sustainably distilled from aromatic flowers, plants and herbs, and have been used for thousands of years for medicinal purposes, dating back to the world’s great civilizations of ancient Rome and Egypt. 

The planet is too precious to create more toxic, chemical based beauty products that deplete our earth, and our own health and longevity. When you experience Pura, you are can rest easy in knowing our potions are earth-friendly, and handcrafted by fellow conscious and caring women- this is our idea of true luxury.

Behind each PURA product is ancient knowledge from Pura's Founder and alchemist and innovator, Lane Edwards, and Pura's team of skilled skincare artisans, with the desire to provide the most luxurious, efficacious, and sensorial skincare experience. We stand tall in our pursuit to live well, spread love, and nourish with nature.

In pure we trust.





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