Pura's ambassadors are people who embody the spirit & essence of Pura. Our ambassadors feel deeply connected to their communities and creative endeavours. The intention of their work is to inspire, educate and change lives. These are individuals that have an unforgettable energy. They often light up a room by simply embracing their natural born talents, and embody a deep love and appreciation for nurturing with nature.  

We cherish these relationships, and feel honoured that our ambassadors believe in our mission. Meet our tribe. Our inspiration. Our friends. Our channel to spread more collective love & bliss. Together- In pure we trust.  

2016 Pura Ambassadors

Mary Beth LaRue

Mary Beth LaRue - Pura Botanicals Ambassador

Mary Beth LaRue is a California-based yoga teacher and life design coach as well as the co-founder of Rock Your Bliss.  She's a lover of avocados, homemade chai tea, and hip hop. She’s an Iowa girl living blissfully in Venice Beach with her husband and their lovable English bulldog, Rosy. You’ll find her riding her bike, going to the farmers’ market, and taking road trips with her fam. Whether it’s through a sweaty yoga practice, a gratitude meditation, or a conversation over coffee about life goals, her mission is to lead people toward their bliss. Sustainable, fulfilling bliss.

Jacki Carr

Jacki Carr - Pura Botanicals Ambassador

Jacki Carr is a goal coach, writer, motivational speaker, new Mama, book nerd and co-founder of Rock Your Bliss. You can find her in Denver, Colorado hiking mountains, reading real paperback books, and camping with her man, baby girl and two pups. Her coaching style includes real + honest conversations and true connection to your most powerful and whole self. Jacki has been coaching goals since 2009 and has a true passion for a microphone, inspiring others to live it vulnerable and big while holding them accountable. She speaks to being more human inspired by the likes of Brene Brown, Susanne Conrad and Marti Carr (yep, her Mama). She has her igolu certification and believes in a World where we all truly belong and each and every one of us has unique gifts to contribute. So hey you, don't be stingy.

Lisa Holowaychuk

Lisa is the founder of LIFEBYLEESE, a Holistic Nutrition + Lifestyle Consulting Company. Lisa was undiagnosed of a mysterious illness for six years which lead her to becoming a holistic nutrition and lifestyle coach. She believes that food is medicine and that we as human beings have the power to heal ourselves. "Our bodies are meant to heal. We just have to feed ourselves mentally, emotionally and spiritually. Going through what I went through with my health inspired and motivated me to get as healthy as possible, so I can help others live a wildly abundant and healthy life too." A true Scorpio - she's fiercely passionate and wildly loyal. Her mission is to spread light, love and health with all her being. Lisa currently resides in Toronto, Canada.  

Briana Lutz

Briana Lutz is an admirer and student of the impeccable intelligence nature has created. Driven by fierce compassion and lover of all things botanical, she currently resides in Vancouver, BC completing her Naturopathic medical education and clinical studies. Upon completion in June 2017, Briana will return to Edmonton to establish an integrated clinical practice focusing on Women's Health. She infuses primary healthcare with a natural focus, valuing education, empowerment, and lasting sustainable change. Through individualized, patient-centered care, she inspires patients to live whole-heartedly. Briana is grateful to be a part of the Pura Tribe, and to collaborate with and cultivate mindful community. Be sure to visit her gorgeous and informative website & blog at www.brianalutz.com. Her article, The Other Side of Vulnerability is one of our favourite reads. 

2014/2015 Pura Ambassadors & Alumni

Krystin Griffith

For Krystin, home is where the heart is. Krystin is the founder of IN KIND - a carefully selected collection of high quality, artisanal and ethically made clothing, accessories, and heirloom worthy objects. Taking inspiration from her own three children and their heritage home in Edmonton, Alberta, Krystin’s vision and prairie girl spirit is carried forward into everything she creates. 25% of IN KINDS proceeds benefit the Canadian Cancer Society - an organization that is near and dear to her heart. Krystin’s eye for simplistic, organic beauty and eco-living connects her to the sustainable message behind Pura. Krystin loves to spend time by the sea with her family, often travelling to her favorite and sometimes hidden away places on the West Coast of Canada. She appreciates the little things most, and basks in the joy and humbleness that both come along with motherhood. Be sure to visit her Instagram @sappyapple and admire the beauty that is IN KIND.

Myrah Penaloza

California gypsy, Myrah Penaloza, designer, yogini & creative director/co-creator of Its Time to Bloom, currently resides in Edmonton, Alberta. Myrah is known for her ethereal & timeless Myrah Penaloza - Kundalini Gown. Her signature new moon ceremonies inspire women to connect, share and empower one another. Myrah believes in the strong and magical bond of sisterhood all over the world, and leads many workshops and yoga classes at Wanderlust, Spirit Weavers and her own yoga and life design event, Bloom. Myrah has been an ambassador for Pura Botanicals since 2013. She continues to inspire and embody the spirit and essence of Pura.

Insiya & Eoin Finn

Insiya & Eoin Finn are blissologists from Vancouver, B.C. Insiya is a gypset green mama and journalist who writes on eco travel and wellness for publications such as The Globe & Mail Newspaper and Conde Nast Traveler Magazine. She’s also a compassionate activist, avurvedic practitioner and renowned yoga teacher who currently lives the eco lifestyle in Santa Cruz, California. You can find Insiya’s eco inspirations and ayurvedic sharings at www.yogue.ca. In 1999, Eoin founded a yoga system called Blissology at www.blissology.com. His heart-opening, upbeat yoga classes and teachings explore strategies for bringing more joy, awe, love and bliss into our lives. His love of surfing and the ocean takes their family of three all over the world with the mantra, “Love is the ultimate renewable resource.” - Eoin Finn.

Erin Chaba

Erin loves taking long, rejuvenating hikes in the pristine and rugged backyard of Banff, Alberta. Often described as an old soul, Erin is deeply inspired by the outdoors and loves her home in the Rocky Mountains. She is originally from Edmonton, Alberta, but is currently a massage therapist at the majestic Fairmont Banff Springs. She is known for her deep and soothing yoga classes that focus on the mind body connection, and the art of feminine and masculine communication. Erin’s passion for holistic healing has taken her all over the world where she has studied cranial sacral therapy, and shamanic healing in Peru. Erin is also a Psychosomatic Therapist – exploring the conversation between the mind and body, and how the soul communicates its experience of what its like to be in the human body. Erin spends her free time soaking in nature, indulging in organic locally harvested food and artisanal treasures. Follow her inspiring rocky mountain lifestyle on Instagram at @erinrae_c.

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