From the blog

• August 17, 2017 PURA at home: With Justine

  

  We sat down with Justine Alyssa from With Justine to discuss her PURA ritual and heritage home renovation. Join us as we take a peek of her dreamy washroom and find out how she incorporates our potions into her beauty routine. 

• August 10, 2017 Three PURA Potions For Your Beach Bag
  

  The summer can be a particularly busy time of year for many of us, which is why it is especially important to take time for yourself to recharge and enjoy time with your loved ones. For many of us in PURA family, this means evenings and weekends spent at the lake or a local pool. There are three PURA potions that we think every beach bag needs. 
• July 13, 2017 The Story Behind Our Name: PURA BOTANICALS

  

  If you have visited our apothecary and perfumery on 124th Street in Edmonton, AB, you may have noticed a cityscape painting on our living room wall. At first glance, this piece of art may come across as simply a piece of décor, but to us, it is much, much more. Let us share why...

• April 07, 2017 Perfume & Poetry- Creating The Scent of Eternal Garden

  

  As a little girl, I grew up in my grandmother's garden picking peas and inhaling the delicate scents of petunias, lavender, roses and marigolds. I didn't mind squishing my toes into the wet dirt to get closer to that one juicy, ruby red strawberry.