Scent of the West

A Rodeo Inspired Custom Perfuming Experience

Celebrate the Canadian Finals Rodeo with your own bespoke fragrance

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New & Elevated

20% Off PURA Travel Kit

Carry-on Approved Skincare Essentials

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AS SEEN IN

Wrap Your Skin in Hydration

Welcome fall with plant-powered skincare, proudly Made in Canada.

Meticulously perfected in our in-house lab, each formula envelops skin in sumptuous moisture, restoring your glow as the season shifts. Think deeply hydrated, pillowy-soft skin richly nourished and beautifully replenished for the cooler days ahead.

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Save 20%

*NEW & ELEVATED* The Skincare Travel Kit $89.50 ~~$112.00~~

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Double Cleansing Duo | Raspbarrier Cleansing Dew & Countess Cleansing Nectar $125.00 ~~$148.00~~

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The Cocoa & Rose Body Ritual | Cocoa & Rose Body Oil & Lotion $118.00 ~~$148.00~~

Save 15%

Ultimate Hydration Duo | Turmeric Night Cocoon and Radiant Face Drops $129.00 ~~$152.00~~

Skincare Sampler Collection - Seven Core Skincare SAMPLES $46.00

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Birthday Rewards $10 Referral Coupon Sign Up = 500 Points 1 PURA Point per $1 spent 100 Points for following IG & FB

PURA Rewards Community

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Birthday Rewards $10 Referral Coupon Sign Up = 500 Points 1 PURA Point per $1 spent 100 Points for following IG & FB

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Browse our curated collections for your everyday beauty ritual.

Irresistibly noticeable results with no downtime.

Skincare

Bundles and Gift Sets

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Five-Star Reviews

“My skin drinks this up! I wake up with the softest, most hydrated skin—plump, dewy, and refreshed. It’s become a non-negotiable in my evening ritual. The scent is dreamy too. Total self-care in a jar!"

Discover Overnight Watermelon Mask

Amazing!

I struggle with excema and this is the one facial product that does not only not irritate my asking, but it actually helps and hydrates and works its miracles during a flare up. I always have a second bottle on hand so I never run out!

Ashley

12 days ago

Best ever!

I've used a lot of different eye creams over the years, and this is the best ever!Smells great, moisturizing, non irritating, & a little goes a long way.

Krista K

12 days ago

Luxurious

Absolutely love this product. It is nice to use at night but It also works great as a hydrating primer under my foundation for daytime.

Janelle Derose

Verified customer

Bespoke Perfuming

A fragrance as unique as you.
Create your own signature scent through a private, personalized perfuming experience.

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Our Story, Our Promise

We believe in skincare that’s as safe as it is effective and fresh. That's why we innovate luxurious, cutting edge formulations in our own Canadian lab. Proudly free from toxins, artificial fragrances, fillers, and harsh chemicals.

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Third-Party Certified & Partnerships

Meet Our Founder

Inspired by her own health journey and deep love for nature, Lane Edwards created Pura Botanicals to offer luxurious, authentically clean skincare. During her first pregnancy, she sought pure, plant-based alternatives—leading to the creation of Canada's most dreamy and trusted clean beauty company.

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Pura’s In-House Lab Made In Canada

Where science meets nature. Every formula is handcrafted with care in our pristine, in-house lab, ensuring the highest quality, efficacy, and purity. Our products adhere to strict quality and ingredient standards. In pure we trust.

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See our latest products, skincare rituals, and glowing community.

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