Canada’s premier Green Beauty Apothecary & Perfumery.
Pura’s in-house production studio is where we handcraft our all-natural skincare, body care, baby care, and botanical perfume. Our potions contain plant and flower-derived essences, organic and wild-harvested ingredients. When you experience Pura, you can rest easy knowing our potions are earth-friendly, nutrient-rich, non-toxic, gluten-free, and cruelty-free. We are passionately committed to sustainability, safety, and creating the most advanced green beauty care in the world.
Supernatural plant-based Ingredients.
Our skincare is innovated with high performance, plant-based ingredients that nurture your individual beauty instead of covering it up. It’s about feeling radiant without having to pile things on, and to feel comfortable and confident make-up free. At Pura, all of our skincare is handcrafted with potent, plant-powered antioxidants, phytonutrients, actives, as well as NAHA (National Association For Holistic Aromatherapy) and VEGECERT certified botanical extracts and pure essential oils, unlike conventional skincare manufactured with synthetic fragrances and preservatives.
Why women around the world are addicted to our celestial beauty potions.
We are known for our dreamy, whipped, efficacious textures that are light, ultra-hydrating, and deliver youth preserving vitamins directly into the skin without the synthetic chemicals. Our gentle aromatherapy blends contain some of the most rare and luxurious oils that have been sustainably distilled from flowers, plants and herbs that have been used for thousands of years for medicinal purposes. We are a modern luxury brand rooted in powerful, all-natural formulas that are crafted with a clean, holistic conscience.
We’re changing how women view their beauty regime.
Every one of our potions is a dreamy, sensorial experience. Each bottle includes its own signature ritual. It goes deeper than just applying a beauty product; it’s about the mesmerizing steps to enhance the whole green beauty experience from start to finish to achieve flawless skin.
Nature is luxury, and the process counts.
Pura uses the finest natural, skin-friendly ingredients, and is free of everything else. All of our products are handcrafted with the most exquisite materials inside our pristine lab and apothecary in Edmonton, Alberta, Canada - this is our vision of true luxury.
Pura's handcrafted concoctions are created to promote healthy, gorgeous skin, and a deep connection to all things earthly and beautiful. We are proud to share NONE of our products contain the following health-hazardous ingredients:
NO BHA/Butylated Hydroxyanisole
NO Ceteareth Glycol
NO PEG/Polyethylene Gylcol
NO Propylene Glycol
NO Artificial Colours
NO Mineral Oils
NO Sodium Laureth Sulphate/Sodium Lauryl Sulphate
Our skincare is innovated with high performance, plant-based ingredients that nurture your individual beauty, instead of covering it up. It's about feeling radiant without having to pile things on, and to feel comfortable and confident make-up free. At PURA, all of our body and bath concoctions are handcrafted with Naha and Vege certified pure essential oils, unlike conventional bath products manufactured with synthetic fragrances and preservatives.Our aromatherapy blends contain oils that have been sustainably distilled from aromatic flowers, plants and herbs, and have been used for thousands of years for medicinal purposes, dating back to the world’s great civilizations of ancient Rome and Egypt.