Pura Botanicals' Green Beauty Blog

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Watermelon for the Win: Hydrated, Glowing Skin All Summer Long
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Watermelon for the Win: Hydrated, Glowing Skin All Summer Long

By Marla Boehr

Summer brings sunshine, outdoor adventures, and potentially dehydrated, sun-stressed skin. That’s why updating your summer skincare routine is essential. Enter our refreshing, fruity, and natural solution: the Hyaluronic Watermelon Essence and the Overnight Watermelon Mask—two powerhouse...
Dry Brushing 101 - Your Guide To ALL The Benefits
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Dry Brushing 101 - Your Guide To ALL The Benefits

By Lane Edwards

This time-honored skincare technique, used for centuries in Egyptian, Ayurvedic, and European traditions, involves the use of a natural bristle brush to stimulate circulation, exfoliate dead skin cells, and promote lymphatic drainage. Whether you’re new...
Beauty Between Generations: A Conversation with PURA's Founder, Lane Edwards
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Beauty Between Generations: A Conversation with PURA's Founder, Lane Edwards

By Marla Boehr

Discover the beauty wisdom shared between generations with Lane Edwards, founder of PURA Botanicals. Learn how mother-daughter skincare rituals inspired this Canadian clean beauty brand.
PURA's Spring Muse: Yogalife Studio Founder Caren Hui
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PURA's Spring Muse: Yogalife Studio Founder Caren Hui

By Marla Boehr

At PURA Botanicals, we believe in celebrating women who live with intention, wellness, and a commitment to uplifting their communities. A PURA Muse is someone who inspires us through their creativity, values, and conscious lifestyle—and if...
Pura Holiday Gift Guide

2024 PURA Holiday Gift Guide- Little Clean Luxuries

By Lane Edwards

Pamper and delight yourself and your loved ones with our supremely clean, handcrafted, and high-performance skincare, body care & fragrance. 2024 PURA Gift Guide: Lane's Picks 1. Winter's Eve Holiday Set - 15% off Holiday...
Mother's Day Gift Guide & Message from our Founder, Lane

Mother's Day Gift Guide & Message from our Founder, Lane

By Lane Edwards

Photos by Dallas Curow A Mother's Day Message From the Heart from Our Founder, Lane This year, time has absolutely flown by and we are back in May celebrating one of the most important days...
Galentine's Self-Love Gift Guide- Skincare, Perfume & Body Care Edition
Clean beauty Gift guide Gift ideas Natural beauty Self care Valentine's Valentine's day gift guide

Galentine's Self-Love Gift Guide- Skincare, Perfume & Body Care Edition

By Lane Edwards

We are hopeful romantics at PURA and we love nothing more than our sensorial rituals. As Valentine's approaches, we are all about pampering ourselves and our loved-ones with our luxurious skincare and most sensuous body...
Lane's Female Founded Holiday Gift Guide 2023
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Lane's Female Founded Holiday Gift Guide 2023

By Lane Edwards

I don’t think any of our true loves are waiting with bated breath for a partridge in a pear tree. But I do know giving and receiving a gift tied with your heartstrings, intended to...
PURA's Holiday Secret Garden Gift Guide

PURA's Holiday Secret Garden Gift Guide

By Lane Edwards

It's that time of year once again and, as usual, we can't wait to release our newest Holiday Gift Guide! Our vision this year centers around the return to mystery and romanticism. We are going...