Pura Botanicals' Green Beauty Blog

The PURA Clean Fragrance Standard
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The PURA Clean Fragrance Standard

By Marla Boehr

"Clean fragrance" has become a widely used term in the beauty world, but it can have a myriad of meanings. At PURA, we define 'clean' through the ingredients we use and, just as importantly, the...
Photo of Dr. Shazma smiling with red lipstick

PURA's Spring Muse: ER Physician, Dr. Shazma Mithani

By Marla Boehr

At PURA Botanicals, we celebrate women who lead with intention, inspire their communities, and help define what wellness looks like in everyday life. Our PURA Muse series shines a light on women whose values, work, and...
Skincare Layering 101
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Skincare Layering 101

By Marla Boehr

Learn the perfect order to layer your skincare products for glowing, hydrated, and healthy skin. Follow our step-by-step guide featuring PURA Botanicals’ cleansers, serums, eye creams, moisturizers, and oils, with tips for optimal absorption and...
2025 Holiday Gift Guide

2025 Holiday Gift Guide

By Marla Boehr

Discover the best all-natural skincare, body care, and botanical fragrance gifts in PURA Botanicals’ Holiday Gift Guide. From luxurious clean beauty essentials to limited-edition seasonal sets, this curated collection makes it easy to find thoughtful,...
The Clean Truth About Oil Cleansers
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The Clean Truth About Oil Cleansers

By Marla Boehr

Discover the clean truth about oil cleansers and break the common myth that they clog pores. Learn how PURA's Raspbarrier Cleansing Dew Oil Cleanser & Make-up Remover gently removes makeup, nourishes the skin, and balances...
Our Ruby Serum’s Superpower? Niacinamide Magic
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Our Ruby Serum’s Superpower? Niacinamide Magic

By Marla Boehr

Discover why niacinamide is the buzziest skincare ingredient of the moment, and how it works wonders in PURA’s Hyaluronic Ruby Serum. This clean formula blends hydrating hyaluronic acid with brightening niacinamide to reduce redness, smooth texture,...
Watermelon for the Win: Hydrated, Glowing Skin All Summer Long
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Watermelon for the Win: Hydrated, Glowing Skin All Summer Long

By Marla Boehr

Summer brings sunshine, outdoor adventures, and potentially dehydrated, sun-stressed skin. That’s why updating your summer skincare routine is essential. Enter our refreshing, fruity, and natural solution: the Hyaluronic Watermelon Essence and the Overnight Watermelon Mask—two powerhouse...
Dry Brushing 101 - Your Guide To ALL The Benefits
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Dry Brushing 101 - Your Guide To ALL The Benefits

By Lane Edwards

This time-honored skincare technique, used for centuries in Egyptian, Ayurvedic, and European traditions, involves the use of a natural bristle brush to stimulate circulation, exfoliate dead skin cells, and promote lymphatic drainage. Whether you’re new...
Beauty Between Generations: A Conversation with PURA's Founder, Lane Edwards
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Beauty Between Generations: A Conversation with PURA's Founder, Lane Edwards

By Marla Boehr

Discover the beauty wisdom shared between generations with Lane Edwards, founder of PURA Botanicals. Learn how mother-daughter skincare rituals inspired this Canadian clean beauty brand.