Post-sun care is so important to replenish the skin's moisture loss and boost resilience after a day spent outside soaking up Vitamin D. Unwind with PURA Botanicals this season and keep reading to learn how you can revive and rejuvenate your skin after a day in the sunshine with the ultimate sleeping beauty skincare routine.
PURA's July muse, Nickol Walkemeyer, shares her personal journey and career trajectory as one of Canada's most sought-after make-up artists. From immigrating to Canada as a toddler, to opening a beauty boutique in West Edmonton Mall, to travelling the world as a respected make-up artist, Nickol is transparent about the ups and downs of the beauty industry and how she has grown during the current pandemic. Keep reading for summer skincare and make-up tips and learn how Nickol defines true beauty...
It's summertime and with the warm temperatures, increased humidity and exposure to the sun’s rays, it’s highly likely that your skin is craving a fresh ritual to keep you glowing, revitalized, and ready to safely embrace this glorious season. At PURA, we have created this comprehensive guide to summer skin so you can enjoy your glowiest summer yet!
We are thrilled to officially announce that PURA's beloved Signature Overnight Watermelon Mask is featured in the Summer 2021 Jilly Box! This is truly a wildest 'dream come true' for our founder, Lane Edwards, and the entire team at PURA. We are all such big fans of Jillian's aesthetic, outlook on life and philanthropic goals that it has been our absolute pleasure to contribute PURA's bestselling potion to such a sought-after and celebrated subscription box. We invite you to a 'behind-the-scenes' peek in this tell-all blog post interview in which Lane shares PURA's Summer 2021 Jilly Box journey...
Holly Baker is a self-made interior design sensation. With her focus on airy, spacious interiors, she draws on inspiration from her hometown in Northern Alberta as well as the deserts and architecture of California. Appearing on HGTV and A&E interior design programs south of the border, Holly's unique style is both accessible and inspiring to many homeowners. In this blog post, she shares her journey as a designer, how she has pivoted during the current pandemic, and how she endeavours to make every home she works on the very best version of itself possible.
Multi-use beauty products are trending once again and for good reason: they drastically simplify your skincare routine, liberate space in your beauty cabinet, grant you more spare time (even if it’s spent on your couch), and can even save you some hard-earned cash without sacrificing on results. With our in-person interactions limited due to the Covid-19 pandemic, self-care regimens have risen to the forefront of our daily routines and instead of wanting more, we are often looking for simplified, calming rituals. In this post, we are rounding up PURA’s top three superstar multi-taskers - Overnight Watermelon Mask, Radiant Face Drops, and Azure Dream Cloud - so keep reading to learn more about how you can use these favourite potions to keep you glowing...at home or on the road.
Anna Nenoiu is a celebrity make-up artist and beauty expert based in Toronto, Ontario. Growing up in the rolling hills of Transylvania, Anna shares the magic of plant-based beauty remedies she learned as a child and also reveals the modern-day, botanical beauty rituals that ground her during these uncertain, pandemic times. She also shares with us her newest project which aims to help women face the world as the very best version of themselves!
At PURA, we believe in the power of nature to heal, restore, and refresh. All of our skincare relies on highly potent, plant-powered ingredients, soothing aromatherapy, and nutrient-dense formulas designed to give you the ultimate in non-toxic skincare results. Many of PURA’s potions contain high levels of plant-based antioxidant ingredients, sourced from around the world, which work to combat the effects of free radicals.
All of PURA's imaginative potions weave a story, and our newest release, The Azure Dream Cloud, begins with the tale of a friendship born long ago between PURA's founder and formulator, Lane Edwards and Edmontonian turned global entrepreneur, beauty and wellness expert, Lindsay Jang.
A multi-acid recovery fusion, the Azure Dream Cloud is an ethereal ‘2-in-1’ lotion and serum hybrid that exfoliates, preserves and regenerates the skin with its whipped cloud texture. Keep reading to hear more from Lane and Lindsay as they reflect on their shared childhood experience, moving abroad, and crafting the Azure Dream Cloud.
With spring around the corner, there has never been a better time to refresh your skincare regimen for warmer temperatures and extra glow. Gemstone rollers are currently some of the hottest beauty ritual tools on the market and tantalize us with a renewed opportunity to help shed any residual winter dullness. Crafted with rose quartz, which symbolizes self-love and helps to stimulate blood circulation, PURA’s Gemstone Roller is both a beautiful and multi-functional modern day beauty tool. Featuring four interchangeable heads that can be easily switched out depending on which roller-head your skin is craving, PURA’s Gemstone Roller is designed for the ultimate at-home spa treatment.
When Edmonton native, Megan Lawrence, started sewing she only thought of it as a hobby. Eight years later in 2020, she still had a fabric stash on hand, completely unaware of its impending significance. She started selling handmade face masks out of her home and eventually created a company called Brick House Goods. She recently designed an exclusive face mask in collaboration with PURA Botanicals.
With three distinct Overnight Masks in PURA’s core skincare collection, we tend to get many questions about these best-selling potions. After all, who wouldn’t love a skincare product that goes to work the second you get off your feet? Keep reading to learn more about our Signature Overnight Mask Collection and which mask would be best for your unique skin and lifestyle.
A PURA Muse is a woman who inspires us with their content, business, work ethic, values or beliefs. This month we are chatting with actress Georgina Reilly about life, love and self-care during the pandemic.
The pinnacle celebration of love and romance is upon us once again as Valentine’s Day is just around the corner. This year, we encourage you to use this day as a reminder to love yourself, especially given the uncertainty that swirls around us all. When we are fully present in the daily rhythms of life, we are able to tap back into the softness of the world and reconnect with our inner selves more clearly.
2020 has been a year spent inside our homes. Bring the spa to YOU this season with PURA Botanicals...there is never a better time to try a new product or a new beauty ritual. The intention of our skincare is to inspire you to give back to yourself. The intimate time we spend with ourselves while indulging in our AM & PM rituals is not only beneficial to promoting radiant, healthy skin, but to also feel truly relaxed, centered, and naturally beautiful. We hope these ideas inspire you to create your own oasis at home and give yourself some well-deserved 'you time'.