Pura Botanicals' Green Beauty Blog

Perfume & Poetry- Creating The Scent of Eternal Garden

As a little girl, I grew up in my grandmother's garden picking peas and inhaling the delicate scents of petunias, roses and marigolds. I didn't mind squishing my toes into the wet dirt to get closer to that one juicy, ruby red strawberry. There is something so ritualistic and holistic about growing flowers and fresh edible delights. The abundance is jovial, and every Spring I can't wait to start planting my pots. I still wish I had a big sprawling garden to enjoy, but that in itself is a lifestyle, and with three littles and PURA, it'll have to wait...

When we began the labour of love of creating Eternal Garden for Mother's Day with our friend, florist and designer Cory Christopher, I sweetly recalled my childhood basking in the sunshine with berry stained lips, inhaling bouquets of delicate sweet peas. But now as a grown woman, this scent is much more evolved and sensual. 

After weeks of formulation, we finally found the perfect harmony between Sicilian bergamot, heady lilac, Bulgarian rose, Roman chamomile, luxurious neroli and creamy sandalwood. This scent wraps you in that lingering, sunset kiss. It pulls you out of that hot, slow afternoon slumber and into an impassioned embrace... I always find Spring inspires me to write again. I took a degree in professional writing, and I mostly miss writing poetry. Poetry is so cathartic and such a deep expression of the inner self. Perfume and poetry is the most evocative union. I love how the energy at home changes when the weather warms up. It effects our most intimate relationships, and liberates us to shed the grey cloak of winter. Spring and summer are so expansive, while winter is more internal, reflective and quiet. This poem became the language and intention behind this PURA bespoke perfume. 

Our Eternal Garden

This place,
poised to take us in.
Its pulse swoons,
melting the drear
into a canopy
of fresh cut roses, 
the moist dirt still clinging on. 
The backdoor open,
heat floating in.
Heavy mauve florals,
forsythia and lilac
waft through.
Your sand-drenched
legs could use
a back-yard shower.
Orange blossom lips.
Our bodies kneel down
in the dusky light,
ignoring the shrieking kettle.
My navel, moist and vanilla.
Sandalwood on my heels,
arches, and between my toes.
My damp silken blouse, gone.
Your shoulder, salty.
My inner judge
on vacation.
Taking you
in, in, in.
I trust your fingertips
to go anywhere.
Amour chaude d'ete. 
I am a goddess
sparkling in these
coconut white sheets.

By Lane Edwards
 Photo by Jillian Schecher


Shop our Spring Promotion with Eternal Garden Perfume Oil HERE.

Four Edmonton Businesses- One Luxurious Popup

We are so thrilled to be collaborating with three other Edmonton-based business, Poppy Barley, So Pretty Cara Cotter and Plum Home & Design, for Thoughtful Luxury Yeg. After weeks of planning, we've created a holiday popup experience from December 2nd-17th, downtown in Manulife Place. I couldn't be more inspired by the founders and women behind these businesses, Kendall & Justine Barber, Cara Cotter, and Jenna Pryor. When we all work together, the impact in our community is stronger, and the possibilities are endless. Not to mention, I personally love their beautiful custom shoes, modern sterling jewelry, and gorgeous home goods. 

Thoughtful, luxurious gifts await—from delicate gemstone jewellery and all-natural, celestial skincare, to designer home decor, and buttery leather footwear and accessories. Guaranteeing heartwarming moments for whatever rituals you plan on celebrating this season, our curated selection of goods are thoughtfully designed so that you can shop with intent.

Most importantly, we all value luxury, quality goods without sacrificing sustainable and ethical business practices. Everyone has been on such a unique and inspiring journey, and I truly respect and in-awe of all of our stories to lead us to where we are today. I've known these ladies now for a few years, and it's been so fascinating and invigorating to see our businesses grow and evolve. The work ethic, commitment to the finest quality and service, and the deep passion we all share for our craft is really inspiring to me. It's an exciting time for women in business right now, especially in Edmonton. The collaborative spirit here to elevate one another is powerful, and I think says something really riveting and admirable about Edmontonians. It's truly 'better together'. 


Gift Card Packages that promise an unforgettable experience, featuring four loved Edmonton-based businesses. Each package includes Gift Card from each business. Values of $200, $500 and $1000 are available, with up to $200 in savings for the gifter. Available through Poppy Barley here.

Photography by Emily Schutz & Plum Home

Autumn Green Beauty Ritual Editorial with LUX Beauty Boutique

Thick cozy sweaters, reading by the fire, warm drinks with friends, jewel toned clothing, what's not to love about the arrival of Autumn? We collaborated with our 124th Street neighbours, LUX Beauty Boutique, and their makeup artist, Cassidy Cooper. We also loved working with Justine Ma, founder of Justine Ma Design, as our stunning natural beauty. We are so pleased to bring you an Autumn green beauty ritual, to nurture and inspire you as we transition into the new season with eco-friendly,  non-toxic, cruelty-free products. 

The Pura Ritual

We start with Countess Cleansing Nectar, our lightweight and hydrating cleanser. Handcrafted with neroli, French lavender, frankincense, sweet orange and calendula. This combination of biocompatible oils, vitamins, and nutrients promotes luscious, radiant skin, fades sunspots and scars, diminishes fine lines and tones and tightens the skin, without stripping the skin’s natural moisture barrier. this non-greasy formula is ideal for normal to dry skin types. It leaves the skin feeling clean, supple and nourished.

To tone and hydrate the skin we use our Botanical Bloom EssenceThis rejuvenating mist maintains the skin’s natural firmness with Vitamins C, E and Beta-carotene, while infusing the skin with long-lasting moisture and nutrients.

The Jade Face Roller enhances the skincare ritual by reducing puffiness, fine lines, improving blood circulation and simulating collagen for firmer, rejuvenated skin.

Neroli Eye Ritual preserves the eyes’ delicate skin tissue, minimizing expression lines, dark shadows and signs of fatigue.

Last but not least, Sweet Face a botanical blend of gentle emollients and nourishing oils will leave your skin ultra-hydrated and visibly well balanced. Soothing chamomile, decongesting clementine and antioxidant vanilla replenish moisture loss, calm inflammation and protect the skin from free-radical damage. Vitamin E, and skin-softening coconut and sweet almond oil, hydrates and improves the skin's texture, promoting a youthful dewy glow.

Next, Cassidy from Lux applied Justine's makeup, using contemporary organic makeup from Ilia, from Los Angelas, as well as Tata Harper and RMS, created by fashion makeup artist, Rose-Marie Swift. 

The Lux Beauty Boutique Autumn Makeup Ritual

Ilia Shadow Sticks in In Between Days
Ilia Dark Brown Eyeliner
RMS mascara
Amaterasu Liquid Brow Liner in Brunette

RMS Master Mixer
Tata Harper Bronzer
Ilia Multi-stick in At Last
Living Luminizer

RMS Uncoverup 11
RMS Unpowder

Ilia Lipstick in Pink Moon
Sigma Brushes (cruelty free!)

Justine absolutely fell in love with the Ilia Lipstick in Pink Moon and Amaterasu Liquid Brow Liner in Brunette. It was so much fun to pamper her with such beautiful and pure products. Justine has the most beautiful, soft skin, and we love all the tones and colours LUX used on her. She looked absolutely radiant.  

Find this all-natural, autumn look, and all of these clean beauty products and skincare at www.luxbeauty.com and www.purabotanicals.com. Or shop in person at LUX's 124th Street beauty boutique (a product junkie's heaven) Monday-Sunday, and Pura's Apothecary & Perfumery on Thursdays from 10-7pm in Edmonton Alberta, Canada.

In pure we trust. 

Skincare: Pura Botanicals- Morning Ritual 
Makeup Artist: Cassidy Cooper from LUX Beauty Boutique
PURA Model: Justine Ma (www.justinema.ca)
Photography: Emily Schutz 

The Mother Connection- PURA + Life By Leese

I've never met someone so passionate about food medicine. Lisa, born and raised in Edmonton, Alberta, now living in Toronto, Ontario, endured 6 years of of illness, before diagnosing herself with Lymes Disease. After medical tests confirmed a chronic case, she found little help from medical specialists. It only strengthened her thirst for acquiring more wisdom on nutrition, the power of the mind/body connection, and alternative lifestyle practices. She not only survived but thrived, becoming a certified Holistic Health Practitioner and Integrative Nutritionist.

Now, she is offering her expertise to help others live their healthiest life possible. Lisa is the Founder or LIFEBYLEESE, a holistic nutrition + lifestyle consulting company that incorporates her devotion to supreme health, natural beauty, wellness, and food as medicine.

It's interesting what brings people together, and how life's unexpected twists, turns and sometimes tragedies inspire us to invest our time in certan aspirations. To dream and build our lives according to our most prolific experiences...

Growing up, the women in my family were passionate about food. Not only did they love food, but they understood its nutritional superpower. My little Ukrainian grandmother immersed herself in nutrition books, had the most gentle and fervent green-thumb, and grew a majority of her own food. She fully believed that food was the highest form of medicine. She became my grandfather's caregiver when his diagnosis of MS (Multiple Sclerosis) became disabling. Later, my mother was also diagnosed with the same devitalizing auto-immune disease. She was fortunately able to prolong her mobility and quality of life by nourishing her body with the right foods, therapies and supplements for many years, before it eventually and sadly turned into Progressive MS.

I think back to the importance of my mother's health rituals, and how they improved her quality of life exponentially. Although the most devastating loss, we were so fortunate to have her as long as we did. She passed away 3-years ago now, and I can't tell you the grace and strength she fought and surrendered with. Her resourcefulness and value of holistic health sustained her, and gave her the time to meet two out of three of her precious grandchildren, our oldest daughter, Morgan and our son, Cove. What better gift from food medicine is there? Oddly and wondrously enough, the day she passed, was the day I surprisingly conceived our third baby, Emery Valentina. I believe, the greatest gift of her departure. 

My life story makes me incredibly grateful for people like Lisa and LIFEBYLEESE, for investing their life's work into this kind of medicine. It's radical to me, and although there is a profound place and purpose for Western medicine, it's practice sometimes lacks studying the WHOLE person. Somewhat of a balance of both is what people need to fully heal and thrive.

As there are always parallels in life that bring us together and draw us closer, Lisa also lost her beloved mother to Cancer. Tethered to her heart, another drive to immerse herself in the root of health and wellness, and be its most loyal advocate. Both of us, women taking care of women, one through food medicine, and the other through all-natural, toxic-free beauty products. This is why we love what we do. This is our purpose. Multigenerational health & wellness is everything. Life is precious. 

Lisa's beautiful & beloved mom, Anne

Naturally, I felt compelled to bring Lisa on as a Pura Ambassador. She not only loves chemical-free, freshly grown food, but her beauty routine also centres around handcrafted, sustainably-made, green beauty products. When you visit her Blog, you will see how she uses Pura in her morning and evening self-care rituals, and what products she really loves like, Gypsy Mist, Sweet Face, & Sunday Love.

Lisa says, "The blissful nature of each product and the sensory experience that ensues is a moment of complete infatuation. What I find with Pura is that it isn’t just a product, but an experience. The ritual, the calming nature of the wildy pure potions, and the pleasure of sitting in complete silence will my skin heals, restores and rejuvenates."

She also often writes about alternative holistic tips, super nutrient-rich recipes, and interesting spiritual quests. Her consistent focus on lifestyle inspiration is equally uplifting and educational. We are so happy and honoured to have Lisa a part of our tribe. In pure we trust. 
Manifesto- Justine Ma Design 

Meet Pura Ambassador Mary Beth LaRue

We are so excited to announce Pura's newest ambassador, Mary Beth LaRue. Yoga teacher, goal coach, and co-founder of Rock Your Bliss with Pura Ambassador, Jacki Carr. Venice Beach based, you'll find Mary Beth riding her bike, browsing farmers markets and spending time with her husband and English bulldog, Rosy. Mary Beth's mission is to help others lead a sustainable, fulfilling and blissful life.

We loved having the opportunity to do this fun Q & A with Mary Beth!

ROCK YOUR BLISS- you talk about helping people find "sustainable, fulfilling bliss." This sounds wonderful. Can you elaborate a little?

We truly believe that we are the designers of our lives and the architects of our own joy. Through a practice both on and off the yoga mat we introduce tools to help "blisscrafters" get in touch with their values, thoughts and actions and more powerfully create lives of their design.

What got you started on this path of empowering other women through yoga and goal coaching?

Honestly it began because it was work that I needed. Both yoga and coaching have helped me heal thoughts and beliefs about my body and life that had been holding me back for years. I love working with women because I believe in uplifting and empowering one another, as well as holding space to be authentic and vulnerable.

When you were a little girl, what did you mostly see yourself doing in life as a career? Does it make sense what you do now, or does it surprise you?

A writer. I've found this beautiful marriage of teaching yoga, coaching and writing that truly fulfills me. Words are everything to me.

Zodiac sign?

Virgo to the core. 

You were just featured on the cover of the Yoga Journal. Congratulations! It's BEAUTIFUL, by the way. What has been your biggest takeaway from this experience?

Thank you so much. Honestly it's to trust the path you are on and to keep your eyes on your own path. Earlier in my career I kept looking to others for the "answer" or to mimic their own careers or choices. It was only when I was true to myself and what I'm meant to do that magic started happening.

Mary Beth LaRue - Yoga Journal

What advice would you give to your 13-year-old self?

Two things - one would be to slow down, to enjoy being thirteen and to let life unfold as it should. The other would be to be much gentler with myself. It was around that age that body image issues really started to take root and I so wish I could bear hug my thirteen year old self and tell her how beautiful she is.

The Beauty Ritual- What does this mean to you, and why do all-natural and organic products enhance your own rituals?

Taking the time to nourish myself with products that are TRULY nourishing is sustenance. It's a beautiful ritual to start and end my day and something I infuse the utmost intention into.

What makes you laugh, and if you weren't living in sunny California, where would you live?

My husband and our English bulldog, Rosy. They make me laugh constantly.

I can't imagine not living in beautiful California, but honestly I'd probably live in the midwest, closer to my family and where I grew up. But California is one of my soul mates and my family loves it as much as I do.

Meet Pura Ambassador Jacki Carr

We are thrilled to announce Pura's newest ambassador, Jacki Carr. Goal coach, writer, motivational speaker, new Mama, and co-founder of Rock Your BlissJacki is passionate about helping other's discover their unique gifts, hiking, and spending time with her family.

Jacki and I met a couple years ago at Poppy & Barley's, Founders Assembly, and then we connected again at the It's Time to Bloom festival. I was drawn to her animated passion for life design. When you see this woman speak about what inspires her, she's larger than life. We had a moment chatting about the fierce loyalty we have for our families, and our mutual love for coffee. I knew we were going to be friends. Fast forward two years to today, and I'm so happy and honoured to have her as a Pura Ambassador. Here is a fun and interesting Q & A with Jacki.  


Houston, Texas, USA

Tell us a bit about your childhood. How did you end up in Colorado, and so passionate about goal coaching and inspiring others? 

I remember riding my pink and purple Huffy bicycle up and down the streets in my neighborhood. I lived next door to a friend from school, my other friend lived three blocks down and she totally had a trampoline. We had block parties and a community pool. I had a skip it and a little sister with another on the way years later (all girls, my Dad is champ!). And my parents were and still are totally in love with respect for one another. Childhood was pretty beautiful. Fast forward to Colorado and my life creating my own family. I fell in love with the mountains in my teens and knew I would always live here in the Rockies one day. Meeting my husband, we both had a love of nature, adventure and roadtripping. When we started dating years ago, the vision was always to live here in CO and raise kids who run around barefoot, get muddy and hike all over together. The passion for goal coaching and inspiring others has been a long time running, however, I met my mentor, Susanne Conrad when working at lululemon athletica in my 20s. I started shadowing her coaching and then leading my own events. When she launched a certification program (called igolu), I was one of the first to sign up. I love the work and I truly live the work!

Motherhood. Congratulations! Brand new journey for you. You always inspire us with your sincere thoughts on change. Any takeaways so far?

Where do I even begin and how much space do I have here? I am a little over one month into the motherhood journey with our sweet Evergreen (Evi) Marie. My biggest learning(s) so far are the choice to be open, the beauty of patience and trust in the journey. I know myself and I like to have a bit of grips on control. Life doesn't work that way...at all. Mamahood definitely does not work that way. I have done a lot of work this month in letting go of expectations that I had, and letting go faster than usual. There is no time to dwell in the comparison game or disappointment space. This little babe not only depends on you for life, comfort and food, yet also to show up fully and all in. I am talking energetic, eye contact and true connection. I had ideas of how fit I would be or that we would go hiking our second week all together. My postpartum journey had other plans and I actually had to slow it way down due to a follow up surgery a week after Evi's birth. I find being open, patient and trusting are my three gateways to a whole new realm of presence. And wow, I do keep learning. 

Photo Credit- Tayler Carlisle

ROCK YOUR BLISS- Yoga-Inspired Goal Coaching. Founded by yourself and Mary Beth Larue. Tell us a little bit about this friendship and movement?

Mary Beth and I actually met through both of us working at lululemon back in the day. We always share that our first meeting was not love at first sight, and we both had a lot going on in our own emotional development. Personally speaking, I was dealing with my own ego and navigating my ability to be friends with women (which is absolutely insane to think about now as my women tribe rocks me to the core). MB and I reconnected a few years later and we started to move into a friendship that I can barely speak about without wanting to cry. Owning a business together is kind of like being married, you explore your strength, you choose to be in this work together even when it is hard, and you grow together. Rock Your Bliss was truly created out of being in friendship together and offering up our unique gifts. Combining the power of yoga and coaching together is a way for two different personalities to come together and create something that we both wanted, an exploration of life design that you can feel in the mind and body. Rock Your Bliss is about knowing yourself deeper, making choices that move you in a direction you desire and taking the risk to own your bliss. MB and I both live this work, and let me tell you, it is some powerful work and a practice, every single day. 

Women supporting women- this is powerful and so necessary, and at the core of what we both do. How has this helped shape and motivate you?

Wow. This is a big one for me. Women supporting women has been a big a-ha moment for me. Which to be honest, I find so humbling as I totally used to yell out loud how feminist I was/wanted to be and yet I was so scared of other women - mostly in high school and college days. My late 20s into my 30s has been a beautiful unraveling of my ego and my own insecurities. Granting myself the permission to let women in, knowing that we are in this together and the biggest eye-opener is knowing at my core of my soul that there is room for all of us, this is where I rock my bliss truly and feel so open to connect deeper with women. It has been powerful and soul shaking. So thankful for the women that let me know and stuck around when I was and do fumble around being oh so human. 

Zodiac Sign?


The Beauty Ritual- at Pura we deeply advocate the infusion of nature & beauty? Why is this important to you?

Nature is one of my soul values. It truly brings me home. I live in Colorado in order to disconnect often (that is unplug from this computer and the iPhone because the addiction is real) and get out in the mountains, in a tent, or on a hike. Nature is where I understand the deeper connection of us all and the bigger picture. And that deeper connection is what I find most beautiful in life. 

You are very close to your mom and dad. Tell us a little bit about this special bond, and what you hope for your daughter, Evergreen Marie?

Another soul value is family and how I adore and truly respect my Mom and Dad. Their love for one another, their love for me and my sisters and their own love of family truly created a foundation in me that allows me to feel independent yet supported. My Mom is my hero and has shown me the power in women by being her most true self and owning her gifts of teaching, gnarly work ethic, friendship and being a partner. My Dad is the adventure man, always up to create the fun anywhere he goes and also have the real conversation when needed, that truthbomb you know you need to hear but don't always want to. Such a combo those two, so honored they are my parents! And my sweet daughter, Evergreen Marie. I hope many things for this amazing being, yet top of mind for me when I speak about her is my hope that she knows love in all forms. The love of nature, the love of family, the love of friendship, the love of herself. I do know that this is part of my vision with my husband to live this example in the most authentic way as we raise our children and ourselves, creating a choice for Evergreen to do the same and yet do it totally her way. It is a practice and I am all in! 

Thank you, Jacki! We are so thrilled to have you as an ambassador for our green beauty collection. The way you live your life is very inspiring, and so aligned with our values here at PURA. In pure we trust. 

The Jade Roller- Enrich Your Beauty Ritual With This Ancient Healing Stone

We are so happy that the Pura Jade Roller is back in-stock. This beautiful, pure jade stone wand is the perfect healing tool to enrich your beauty ritual. Not only does it increase circulation, reduce puffiness and signs of fatigue, but it also increases collagen production for glowing, healthy skin.

Jade Rollers are also known to prevent the loss of skin elasticity, and have been in used by Chinese women for more than 1,000 years. Store your jade roller in the fridge overnight for an especially refreshing and soothing experience. To learn more, please visit the link above. In pure we trust. 

Weekend Getaway: Lane's 3 Favourite Skincare Potions For A Brief Escape

As the weekend approaches, and Mother's Day falls on a Sunday this year, I can't wait to spend the day with my children and husband at the lake. All I've requested is my mother-in-laws scrumptious oven pancakes, mimosas, and plenty of cuddles.

A few of my personal favourite products I always take with me on weekend getaways. I can't live without the Overnight Watermelon Mask. Getaways usually mean more time spent outside in the elements and of course, sun. High levels of Vitamin C and amino acids in this hydration mask brighten and tighten, while supporting the UV-stressed immune system of the skin, and can be used to prevent photo-aging. The watermelon extract also helps to protect the skin from every day toxins and promotes cell-renewal, while natural silk protein softens and tones the skin.

This creamy pink concoction smells heavenly- so much that I wish I could climb into the jar. I love the way this mask feels on my skin, and the idea of sleeping with all these delicious nutrients on my face is a beautiful ritual in itself. In the morning, my skin feels firmer, smoother and glowing. 

I also really love the Neroli Eye Ritual with rosehip oil and soothing aloe vera. Neroli has a fascinating history- In the 17th century, the princess of Nerola, of Italy, used orange blossom (Neroli) to perfume her stationary, baths, and most famously, her gloves. As she gestured to her courtiers and lovers, a gentle wake of blossom trailed her hands. According to myth, it was also the secret ingredient in the very original recipe for Coca-Cola. Go figure.

Now, a luxurious perfuming note and a powerful anti-aging skincare ingredient that is known for its ability to stimulate cell regeneration. We've formulated this eye care oil with a roll-on application for ease and comfort. I also sometimes like to use it as a perfume oil, instead of packing an actual fragrance. It smells so rich and enchanting. I love applying it behind my knees, and the nape of my neck.

A Pura body product I just adore is Petal Fudge. This luxurious, skin preserving body cream revitalizes and restores visibly healthier, hydrated skin. Our concentrated, handcrafted formula helps reduce the appearance of spider veins with regenerative rosehip oil and antioxidant vanilla absolute, while toning and renewing with ylang ylang, chamomile and coconut oil. Softening and protective ingredients help soothe and moisturize dryness while boosting the skin’s natural moisture barrier. My skin is always left feeling soft, youthful and rejuvenated. 

A few other products that are always packed in my weekend bag are Mane Mist with rose, witch hazel and roasted sea-shell essence (this also doubles as a refreshing body mist), Botanical Bloom Essence Toning and Hydrating Mist, Sweet Face Daily Moisturizer, and the Pura Jade Roller to soothe puffiness and increase collagen production. (We will be getting more of these in stock soon!) 

I always love to feel like I've taken extra good care of my skin while travelling, even if it's just a quick trip to the lake. There seems to be a little extra time here and there to indulge in the beauty ritual, even as a busy mama, my kids are usually immersed in playing and enjoying the great outdoors. It's a treat to sneak-in a few extras minutes here and there to pamper myself, especially with our non-toxic, supernatural beauty products. 

Have a wonderful weekend! Happy Mother's Day. 

In pure we trust. 

With Love,

Lane xx 
Photo By Dallas Curow

On Mother's Day- Love, Loss & Legacy

Photo By Dallas Curow 

As we near our launch of Pura Baby and Mommy, I'm forever immersed in two worlds- Pura & Motherhood. I can barely believe it'll be three years since I lost my own mother to her battle with MS. Especially as the summer approaches, there are these quiet reminders all over the city; landmarks we visited, roads we repeatedly travelled on, illuminated by the sunshine and soundtrack of our lives. A song on the radio that brings me right back. If I could just be that 6-year-old girl in the passenger seat of my mom's car running mundane errands with her. That's the thing... it's not the big life events I go back to. It's the everyday conversations and moments that continue to glow like precious embers in my mind.

As I raise three children of my own, I know the fundamental role I play in their lives. Right now, at ages 2,4, and 6, I am the centre of their universe. It wont always be this way, but for now, this is where we're at. The heartache of losing my own mother, has made me aware of creating my own legacy, and how they will remember me when I'm gone. As mothers, we always want to give our children so much to build them up and ensure they can stand on their own two feet when we're not around. It's not the birthday parties I throw for them, or the holidays we go on that define our bond. Sometimes, the expectations we put on ourselves can inflict stress and guilt, especially when we are working full-time or nurturing other areas of our lives while balancing motherhood. It's the small things that make up the big picture that define us as mothers. At thirty-four, my mother is still a part of my centre. My rock in which I have built up and outwards. 

Yesterday, I got home from Pura and crouched down next to my 4-year-old son, Cove, to help him carve out a road in our sandbox after it had just rained. I was cold, hungry, still wearing my high-heel shoes, and my mind was swarming with a crazy to-do list. He looked up when we were done and said, "That's the best road I've ever built mom. You're my best girl." MELT. It was a flicker of time, but a little more gratitude and love forever engrained in his soul, and in mine too. 

It's the choice we make to be alive in the moment, and to understand that when we're gone, all our children will have are flashes of the way you made them feel. Visions of your love encapsulated in ordinary moments, you made extraordinary without even really thinking about it. We can't always be the best versions of ourselves, but we can try to show them how to be kind to themselves by being gentle to ourselves.

In the depths of grief, I still think, how can I be on this earth without my mother? Losing her just feels so surreal, so final. But then there are those days when I do something or say something, and I can feel her presence, and her spirit so deeply within me. This is when I truly understand that our children are our greatest legacy. 

As mother's, everyday feels like a marathon. Many of us are juggling professional demands and the expectations of keeping a home, nurturing a marriage or relationship, not to mention, the need to still maintain some sense of ourselves outside or before motherhood. There are also new distractions that pull us away from the moment too, especially our phones and social media. Time suckers. Life has never felt busier or more overwhelming. I think it's important to show our children the joy of unplugging, and cultivating happiness by focussing on the abundance of simple pleasures and rituals. Morgan, my six-year-old daughter, pruned all the dead fall off my perennials in the backyard yesterday, and then gave them each a douse of water. She felt accomplished, and connected to nature. It was one less thing off my to-do list too. When they want to help. Let them. My mom loved to clean! Crazy lady. She'd even have me rub mayo into all the house plant's leaves so they'd SHINE. It was a monthly ritual. It was weird, but I loved it. It makes me laugh now. (I can't say I've carried this tradition forward.) 

This Mother's Day, think about doing something simple and fun, like reflecting on your favourite memories of the year together. Jot them down on paper, fold them up, and stuff them into a mason jar. Even add a few lovely trinkets, bits and baubles, or a small possession from each family member. Mist it with your favourite perfume before closing it, and open it next Mother's Day to continually savour those special memories. Creating rituals and traditions is the best way to cultivate unforgettable memories. It's the best gift you can give them now and forever. Happy Mother's Day from myself, and all of us at Pura.



Mother's Day Collaboration With Cory Christopher- Blooms & Botanical Perfume Oil

Photos by Jillian Schecher

We had the pleasure of collaborating with Florist and local entrepreneur Cory Christopher, behind the beautiful CC Curated floral arrangements and event design services. Together, we created an exclusive PURA Mother's Day Perfume Oil, paired with an original Cory Christopher lush floral arrangement of aromatic lilies, sweet peas (my absolute favourite) and parrot tulips in a gorgeous geometric gold vase.

Pura and CC's fragrance, Eternal Garden comes in a 15ml glass bottle with a rollerball application, and is handcrafted with bright citrusy bergamot, fresh blooming lilacs, soothing camomile, luxurious neroli, Bulgarian rose, and a touch of creamy sandalwood. Together, a beautiful gesture and lasting reminder of how much she means to you.

Inspiration- For the perfume, we wanted to capture the essence of a summer garden in full bloom. We created the hypnotic and fresh aromatic layers of Eternal Garden from Pura's library of exquisite, all-natural perfuming notes. Now you can enjoy the aroma of a summer garden all year long in a luxurious perfume oil form. Cory knows how much I adore gold and soft, feminine colours, so his inspiration came from our space, potions, and the beauty & kindness of all mothers.

Thank you Cory, for such a meaninfgul and fun collaboration! In pure we trust.  

Visit Cory's online shop for more details and to order


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