"Pura Botanicals, where you can customize your own eco-friendly perfume."

"it’s especially refreshing to find a company devtoed to letting your natural beauty shine through. Meet Pura Botanicals, a company that does all of this and more!"

Lane Edwards, founder of PURA BOTANICALS, has opened a picturesque 1,200-square-foot space for her all-natural eco beauty line."

"Pura Botanicals founder and nose Lane Edwards calls the blend of Sicilian bitter orange, Egyptian violet leaf, Canadian neroli, Indone- sian vetiver and cold-pressed jojoba oil “androgynous, rich, haunting and spicy with a touch of sweet, floral smoke.”

"This mask contains the hard-to-find watermelon extract—it’s cooling and refreshing for your skin, and smells divine as well. Working with the juicy fruit are stimulating silk peptides, which are said to brighten your complexion and enhance its texture."

"Lane Edwards tells Hello! that ancient beauty rituals inspired her sustainable, eco-conscious brand.There's an Old World ritual feel to hand-whipped creams in glass jars."


"Our scent is our invisible legacy,” says Edwards. “I think as we age, it’s something that we carry along with us, and it’s something that people always remember about us. It brings back a memory with such intense clarity of something that you thought has slipped away, and it embodies the essence of a woman or a man."

"With its mouth-watering scent and oh-so-pretty hue, lathering on this creamy mask feels like a treat — a vegan, gluten free one."

“I’ve always been more interested in how to take care of ourselves in a really holistic way, and how to be preventative, making sure we live to a ripe old age and do it gracefully”.



April 2018 CHRISTING C. - Canadian Green Beauty

April 2018 NORTHERN STYLE EXPOSURE - Beauty Top Picks: Eye Edition | Bags, Puffiness, Dark Circles Be Gone!

March 2018 Stay At Home Feminist - Friday Faves

March 2018 VITA DAILY - Spring Spa Day DIY

March 2018 BEAUTY KISSED BY KELLY - Makeup Tutorial Featuring Princess Clementine

February 2018 CANADIAN LIVING - Under $100: Best Style Buys For February

February 2018 KARI SKELTON - Self-Love: Divine Indulgences To Treat Yourself

February 2018 ADVENTURES IN FASHION - Facial Rolling: What It Is, Why You Should Do It & A New Release

February 2018 DALLAS CUROW - Recommendations For Expecting Mamas

February 2018 RIVER CITY SISTERS - Valentine's Self Love List!

February 2018 KASTLES - Treat Yourself

January 2018 THE KIT - What Is A Face Roller And How To Use One?

January 2018 S MAGAZINE - An Insider's Guide To Alberta's Creative Urban Hubs

January 2018 BEHIND THE BLUSH - Best Beauty Discoveries Of 2017

January 2018 FLARE MAGAZINE - 87 Of The Best Beauty Products

December 2017 LIFE SET SAIL - Gifts For The Beauty Lover

December 2017 THE HEALTHY BEDROOM - Giving The Gift Of Sleep

December 2017 MAVEN & GRACE - To Be Treasured; Design Majeur's 2017 Gift Guide

December 2017 S/ MAGAZINE - Tale Of Two Cities

December 2017 KRISTINA LYNNE - 2017 Holiday Gift Guide

December 2017 THE LATURNUS MAGAZINE - Holiday Edition-Gifts For Her

December 2017 204 PARK - Moon Ritual with Pura Botanicals

November 2017 FLARE - All-natural Face Mists To Keep You Dewy All Winter Long

November 2017 WITH JUSTINE - A Day In Westmount

November 2017 KASTLES - Packing Your Hospital Bag

October 2017 204 PARK - Fall Beauty Favourites

October 2017 GLOBAL NEWS - Mirco Mall Concept 

October 2017 THE BEAUTY INDEPENDENT - How Brands Get Their Clean Beauty Message Out

October 2017 THE EDMONTON JOURNAL - The Future Of Retail Is Micro Malls

October 2017 FASHION MAGAZINE - 3 Reasons Why Edmonton Should Top Your Travel List

October 2017 THE GLOBE AND MAIL - Skincare That Enhances Your Beauty Sleep

September 2017 ALBERTA PRIMETIME - Eco-friendly Skincare & Perfume Products

September 2017 NORTHERN STYLE EXPOSURE - My Favourite Masks Of The Moment

August 2017 WITH JUSTINE - My Favourite Hair Products

August 2017 GLOBAL TRAVELER MAGAZINE - Fashion Takes Flight

July 2017 YEG MAVENS - Episode 52: Lane Edwards

June 2017 FLARE - Our Ultimate List Of The Best Canadian Beauty Brands

June 2017 LE JOURNAL DE MONTRÉAL - Les Secrets Du Melon D'eau

June 2017 NORTHERN STYLE EXPOSURE - Harper's Nursery Reveal | A Modern Gender Neutral Space

June 2017 CHATELAINE - The Ultimate List Of The Best Canadian Beauty Brands

June 2017 THE PRETTY SECRETS - The Beauty of Frankincense

May 2017 MAKEUP TIA - Get Ready With Me | Pura Botanicals & Fitglow Beauty

May 2017 ALBERTA WOMEN ENTREPRENEUR - Founder, Lane Edwards, Winner Of The 2017 Emerging Innovator Award

May 2017 NORTHERN STYLE EXPOSURE - I'm Coconuts Over These 12 Beauty Game Changers 

May 2017 CTV NEWS EDMONTON - How A Mom's Skin Changes

May 2017 GLOBAL NEWS EDMONTON - Fashion Blogger Emily Holloway Share Uniquely Edmonton Mother's Day Gift Ideas

May 2017 THE MOMOIRS - What Moms Actually Want For Mother's Day

May 2017 WITH JUSTINE - Shop Local Yeg: Mother's Day

May 2017 HELLO MAGAZINE - Forces Of Nature

April 2017 GLOBAL NEWS EDMONTON - Pura Botanicals Explains How To Use Essential Oils

April 2017 TODAYS PARENT - 82 Mother's Day Gifts You'll Actually Want

April 2017 THE KIT - Natural Fit - Two Edmonton Labels Join Forces To Create A First-Of-Its-Kind Canadian Scent

April 2017 CTV NEWS VANCOUVER - Green And Organic Beauty

April 2017 WELL + GOOD - The One Thing You Can Do To Get Super-Glowy Skin While You Sleep

March 2017 KARI SKELTON - Face Masks - My Three Favourite

March 2017 FLARE - Natural Canadian Beauty Brands Your Skin Will Thank You For

March 2017 KASTLES - Current Skincare Favourites

March 2017 KIMMYP - Pura Botanicals Review

February 2017 MARIE A LA MODE - My Favorite Face Masks

February 2017 FIX YOUR SKIN - Experts Roundup On Best Skin Care Tips 2017

February 2017 CHRISTINE CHANNER - Made For Me - My Bespoke Experience With Pura Botanicals

February 2017 ANCHORS & PROTEAS - Empress Of The Garden: 7 Sweet Rose Treats

February 2017 TORONTO STAR - 4 Things To Bring Home From Alberta

January 2017 INDIE BEAUTY EXPO - Pura Botanicals Booth Feature

January 2017 ALBERTA PRIMETIME - The Mad Scientist Behind Skin Cream And More

December 2016 ECO CULT - Green Beauty Review

December 2016 CBC NEWS - Meet An Edmonton Perfume Maker

November 2016 GLOBAL NEWS - Caring For Your Skin In The Winter

November 2016 AVENUE MAGAZINE - The Art Of Personalized Perfume

November 2016 WHERE MAGAZINE - Gifts Made For Wish Lists

November 2016 MISS BISH - Going Back To Nature

October 2016 SPARKLES, LACE & SEQUINS - Pura Botanicals Skincare

September 2016 CBC EDMONTON - Pure For Baby

September 2016 EDMONTON JOURNAL - Edmonton's Pura Botanicals Puts The Focus On Natural Beauty

August 2016 HER SUCCESS - Real Talk with Lane Edwards: Inspiration, Business, and Beauty

August 2016 MY CLOSET JOURNEY - Pura Botanicals Q & A

July 2016 OVER MY STYLED BODY - Local YEG Shops To Check Out This Summer

July 2016 NUVO MAGAZINE - Pura Botanicals, Lane Edwards Edmonton Apothecary

July 2016 BOT COMMUNICATIONS - 10 Favourite Small Businesses For Canada Day

July 2016 TINY DEVOTIONS - Packing For A Yoga Retreat

June 2016 STYLE AT HOME - Pura Botanicals

June 2016 NUVO MAGAZINE - 6 Face Masks

May 2016 LA LUNA SOCIAL - On Grace, Rituals & Sacred Skincare With Lane Edwards

May 2016 BRIANA LUTZ - In Pura I Trust

May 2016 LIFE BY LEESE - Natural Beauty: The Lolita Drops & My Love For Vitamin C

April 2016 DOTE MAGAZINE - Passion Vs. Paycheque

April 2016 VANCOUVER SUN - Fab Five: Beauty Sleep

April 2016 CANDACE WOLFE DESIGN - At Home With Lane Edwards

April 2016 PAULA KAHN BEAUTY - Pura Botanicals Review

April 2016 FRESH FM RADIO - Dani & Jay Make Their Own Perfume

April 2016 GLOBAL - Mother's Day Ideas With Cory Christopher 

April 2016 CATHERINE REYNOLDS - Who Do You Think You Are?

April 2016 THE PRETTY SECRETS - Beauty: Pura Botanicals

April 2016 MAYBE DALEY - Pura Botanicals

March 2016 INSPIRED BY LYNNE - Inspired By Made Social Co: A Modern Craft Community

March 2016 DUTCHIE LOVE - Made Social Co: A Modern Craft Workshop

March 2016 BB COLLECTIVE - BB Spotlight: Pura Botanicals

March 2016 EDMONTON WOMAN MAGAZINE - The Scent Of A Woman

March 2016 DALLAS CUROW - Portrait: Pura Botanicals

March 2016 YUPPIE LOVE - How To Plan A Girls Trip To Edmonton

March 2016 THE PRETTY SECRETS - Inside Pura Botanicals

March 2016 LINDA HOANG - Shop Local

February 2016 WHERE - Meet The Founder Of Pura Botanicals In Edmonton

February 2016 DUCHIE LOVE - My New Green Beauty Routine

February 2016 WITH JUSTINE - All My Love For Pura Botanicals

February 2016 ANCHORS & PROTEAS - For All The Valentine's Day Lovers

January 2016 GLITTER GUIDE - An Interview With Pura Botanicals Founder, Lane Edwards

January 2016 VITAMIN DAILY - The Mane Event

December 2015 INSPIRED BY LYNNE - The Yeg Blogger Wish List

December 2015 KASTLES - Pura Botanicals

December 2015 KASTES - Something For Yourself

December 2015 ROASTED - My Favourite Things: Caroline Gault

December 2015 EXPLORE EDMONTON - Uniquely Edmonton Stocking Stuffers

November 2015 HOLLY BAKER [IN THE FUN LANE] - Shop Local 2.0

November 2015 POPPY BARLEY MAGAZINE - Bespoke Perfume & How Scent Triggers Memories

November 2015 THE LOVELY ORDINARY - Holiday Gift Guide 2015

November 2015 NOORISH - Protect Your Skin From Harsh Winters

November 2015 YOGALIFE STUDIOS - Community Spotlight: Pura Botanicals

October 2015 CTV - Edmonton's Natural Perfumery

October 2015 DINNER TELEVISION - Live At It's Time To Bloom 5

October 2015 DALLAS CUROW - Exploring Edmonton: Pura Botanicals

October 2015 ADVENTURES IN FASHION - Random Beauty Favourites

October 2015 BELLA MAAS BOUTIQUE - Pura Heaven

October 2015 MARIE A LA MODE - Pura Botanicals Soiree

October 2015 DOTE MAGAZINE - Holiday Gift Guide


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