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2022 - A Year In Review

Written By Lane Edwards - December 28 2022

2022 - what a journey! Through the ups and downs and in betweens, a resounding thank you to our loyal clients, new customers, and dedicated PURA team. We look forward to bringing you even more award winning, results driven skincare, hosting dynamic in-store events, and taking PURA on the road in 2023. Cheers to luminous skin, uplifted spirits, and new adventures ahead.

Favourite Female Founded Finds - Holiday 2022 Edition

Written By Lane Edwards - November 30 2022

PURA's Founder, Lane Edwards, shares her favourite female founded businesses across Canada to inspire your Holiday shopping this season.

PURA's Valentine's Day Gift Guide

Written By Lane Edwards - February 03 2022

All of our potions at PURA are formulated with love and care, so you can be the best version of yourself not only on Valentine’s Day, but during every season of the year. Here are PURA’s picks for ‘loving-yourself-up’ this Valentine’s Day and beyond…

Sustainable Skin Care - PURA's Local Supply Partnerships

Written By Lane Edwards - January 14 2022

At PURA, we are consciously committed to creating a sustainable and beautiful future together. One of the ways we achieve this goal is by partnering with local suppliers to reduce our carbon footprint as well as to promote other local businesses like ourselves. Keep reading to learn more about our local suppliers and how they, too, are contributing to a sustainable future for us all. In PURE we trust.

Lane's Local Loves - Holiday 2021 Edition

Written By Lane Edwards - November 23 2021

PURA's founder, Lane Edwards, shares her favourite Edmonton makers, shops and foodie destinations to inspire all your local, holiday shopping this season.

The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer

Written By Lane Edwards - July 12 2021

PURA's July muse, Nickol Walkemeyer, shares her personal journey and career trajectory as one of Canada's most sought-after make-up artists. From immigrating to Canada as a toddler, to opening a beauty boutique in West Edmonton Mall, to travelling the world as a respected make-up artist, Nickol is transparent about the ups and downs of the beauty industry and how she has grown during the current pandemic. Keep reading for summer skincare and make-up tips and learn how Nickol defines true beauty...

The PURA Muse June 2021: Interior Designer Holly Baker

Written By Lane Edwards - June 02 2021

Holly Baker is a self-made interior design sensation. With her focus on airy, spacious interiors, she draws on inspiration from her hometown in Northern Alberta as well as the deserts and architecture of California. Appearing on HGTV and A&E interior design programs south of the border, Holly's unique style is both accessible and inspiring to many homeowners. In this blog post, she shares her journey as a designer, how she has pivoted during the current pandemic, and how she endeavours to make every home she works on the very best version of itself possible.

Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

Written By Lane Edwards - May 19 2021

Multi-use beauty products are trending once again and for good reason: they drastically simplify your skincare routine, liberate space in your beauty cabinet, grant you more spare time (even if it’s spent on your couch), and can even save you some hard-earned cash without sacrificing on results. With our in-person interactions limited due to the Covid-19 pandemic, self-care regimens have risen to the forefront of our daily routines and instead of wanting more, we are often looking for simplified, calming rituals. In this post, we are rounding up PURA’s top three superstar multi-taskers - Overnight Watermelon Mask, Radiant Face Drops, and Azure Dream Cloud - so keep reading to learn more about how you can use these favourite potions to keep you glowing...at home or on the road.

All Rollers Are Not Created Equal: A How-To Guide To PURA's Five-Head Gemstone Roller

Written By Lane Edwards - March 18 2021

With spring around the corner, there has never been a better time to refresh your skincare regimen for warmer temperatures and extra glow. Gemstone rollers are currently some of the hottest beauty ritual tools on the market and tantalize us with a renewed opportunity to help shed any residual winter dullness. Crafted with rose quartz, which symbolizes self-love and helps to stimulate blood circulation, PURA’s Gemstone Roller is both a beautiful and multi-functional modern day beauty tool. Featuring four interchangeable heads that can be easily switched out depending on which roller-head your skin is craving, PURA’s Gemstone Roller is designed for the ultimate at-home spa treatment.

Pura Botanicals' Green Beauty Blog

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2022 - A Year In Review

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Favourite Female Founded Finds - Holiday 2022 Edition

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PURA's Valentine's Day Gift Guide

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Sustainable Skin Care - PURA's Local Supply Partnerships

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Lane's Local Loves - Holiday 2021 Edition

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The PURA Muse July 2021: Make-Up Artist Nickol Walkemeyer

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The PURA Muse June 2021: Interior Designer Holly Baker

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Exploring PURA's Top 3 Multi-Use Natural Beauty Potions

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All Rollers Are Not Created Equal: A How-To Guide To PURA's Five-Head Gemstone Roller

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