What we love so much about our potions is that they're not mass produced in factories in far off lands by people who have absolutely no connection or knowledge of Pura. They're handcrafted right here in our studio in Edmonton, Alberta, Canada.
Growing up, my mother had a love affair with all things white and cream. I was always encouraging her to bring more colour into our home, whether it be in her wardrobe, a piece of furniture or accessory.
We were thrilled to officially open our doors and welcome green beauty lovers to our natural skincare apothecary and eco-luxe perfumery. Our guests were buzzing with excitement, while sipping on champagne and taking in the new space filled with potions and our collection of eco-friendly, handcrafted skin and body care.