Meet the Mother's of PURA

Wishing all of our friends and community a very happy Mother's Day weekend! We wanted to share a little bit about our lives with you, and how we survive and thrive through the journey of motherhood. We also included some of our pet mommies too!

We are always celebrating mama's with our clean beauty potions. Becoming a mother is what inspired me to create PURA. I marvel at the mother's around me, and I'm so grateful for the journey and everything's it's taught me. 

LANE EDWARDS

I'm the Founder of PURA, and the mother of Morgan, Cove and Emery. Our children are really the reason why PURA exists at all. Having them inspired me to innovate our natural skincare collection. Family is everything to me, and being a mother has been the most rewarding and challenging journey! 

What are some #puramoments you create or self-care rituals you have for yourself?

I really try and be conscious of my stress levels and how much I commit to. My favourite rituals to stay in harmony and feel grounded include getting on a really good sweat, even for 20 minutes. I love a quick home workout with 5 pound weights, core exercises and yoga. Before PURA, I was a yoga teacher for many years. I'm so grateful to call on even a few deep breaths, some deep stretching and meditation. I also love reading self improvement books before bed. I find it very relaxing and sets me up mentally for the next day. I love a long bath in our Cocoa & Rose Body Oil and Whimsical Bubbles. I also love masking while I'm bathing. The Exotic Pink Coffee Dust, followed by the Cocoa Honeycream Mask is so skin rejuvenating and heavenly to my senses. I usually end up with one of my kids in the bath with me, but I love that they're growing up with all of these natural products and rituals. Almost all of my self care habits come from my mom. Especially as a single mom, she instilled the importance of self care and the love for high quality beauty care. We used to mask with egg whites and honey all the time. The Ambrosia Beautifying Serum is always the bookend to my day. Nothing makes my skin feel more healthier and radiant than that powerful and soothing potion. My husband also thinks it smells like apple pie. So a win-win at bedtime.;)

Who are some women or other mothers that you look to for inspiration and motivation?

My girlfriends and I are always sharing beauty wisdom. I think it's one of the most fun things about being a woman. As a mother, being consistent is challenging, but it's consistency that drives results. Creating good habits you crave and commit to really make all the difference. I really do my best to listen to my body and pay attention to my mental health. My self care rituals might look a little different each week. I've recently incorporated massaging my scalp at bed time with organic rosemary and jojoba oil. It's so relaxing and stimulates hair growth. It's simple, but feels so good. 

Top three things in your mommy survival kit?

Sparkling water. I know that sounds a bit odd, but I feel so much better when I'm well hydrated, and I find it so much more appealing to drink than still water. It's the healthiest addiction! LOL. I also take some vitamins to help maintain my energy such as vitamin D, B, omega oils, cod liver oil, zinc and apple cider vinegar. Kleenex... a mom always needs Kleenex. The reality- I actually rarely have it in my purse, but it's a goal. Also, I keep the Neroli Eye Ritual with me all the time... it's good for everything- instant glow and hydration for my lips, cheeks, eyes, and can even be used as a perfume. Obsessed with the delicate aroma. It's so soft and a little sexy. 

What has been your greatest joy, since becoming a mother?

Watching Morgan, Cove and Emery grow into little individuals. It's fascinating how different they each are and all their little corks and unique qualities. Morgan my oldest recently had her first improv show. She nailed an elegant English accent, made everyone laugh, and was so at ease being on stage... and here we thought Emery was our little performer. She's a cool kid, and by cool, I mean self-assured. I also love her balance of serious and silly. I think about how my sense of humour has gotten me through some really tough times. Cove is my soft and intuitive one. He's always asking deep questions about life and nature, and savouring time with us. His name suits him. Emery is an explosive, old soul. She teaches me things about life all the time. She's so in her body and loves to express herself. I can really identify with her spirit. It's like, wow, it's me, but lightyears ahead! 

The cuddles are also absolute gold from all of them. We are enjoying having them all under our roof right now, sound asleep and safe in their beds. Holding on to these years. It's not always easy. Rarely actually, but we can see already how quickly they are growing up. Weekends are my favourite. We love making a big breakfast on Saturdays when the sunshine is beaming into our home. Music fills each room, and everyone is happily doing their thing. I'll miss that when they're older and more independent. We are such a social family, and laugh about being weekend warriors.

I also grew up with divorced parents since I was two- so having my husband around for everything is such a gift. It's like hey, we're in this together- the good, the bad, everything. 

CATHY EDWARDS

I am a mother of 3 children (1 girl and 2 boys), and 7 grandchildren, of which two are married. I enjoy time with my husband, travel, reading and cooking. My family is the best accomplishment in my life and my pride and joy. Grandchildren have enriched it even more! My role at Pura Botanicals is Director of Operations, in which I oversee production and the back end of the business. I work with my daughter-in-law, Lane, who is the Founder of Pura and one of my very best friends.

What are some #puramoments you create or self-care rituals you have for yourself?

My generation did not do a great deal in the way of “self-care” as it was not focused on much when I was younger, and also any excess money went for other things. I always use my Countess Cleansing Nectar and love my Overnight Masks, which I alternate as I see fit. My favorite products by far is the Neroli Eye Ritual, which has decreased the fine lines around my eyes significantly, and made my skin soft and supple. I have recently been told by a dermatologist that I have “lovely skin”, which is a testament to Pura and our lovely potions.

Who are some women or other mothers that you look to for inspiration and motivation?

My mother has always provided inspiration with her keen mind and positive outlook on life. There are too many women who inspire me to be named, but as I have an incredibly close family my sisters – Karen and Connie – sit at the top of my list. I feel whenever you can grasp something positive from someone, and learn, it is a motivator.

Top three things in your mommy survival kit?

Well, at this point in my life it is absolutely a great glass of wine, something luxuriously sweet and time well spent with those you love! I do not require as many monetary things in my life as I once thought I did!

What has been your greatest joy, since becoming a mother?

It is a gift to be able to grow “old”, and to be able to do it with those you love around you is more than anyone can ever ask for. I am honoured that they want to spend time with me, and hearing their joy and laughter is my greatest joy.

SANJA SPEERS

Hello, I am Sanja Speers, 52 year old mother of two boys, aged seventeen and nineteen. I work behind the scenes as the bookkeeper at PURA, and have always had an interest in natural beauty products. I fell in love with PURA through my pilates teacher who carried the line at her studio. I'm also a yoga teacher, avid skier, and very passionate about healthy & holistic living. 

What are some #puramoments you create or self-care rituals you have for yourself?

My Pura self-care ritual is using Cocoa Rose Oil in my bath and I spray my pillows with Enchanting Lullaby Mist. Overnight Watermelon Mask is a staple in our house.  My entire family uses it in the Winter before we head out to the slopes to ski as a protective cream.  My skin use to get so weathered and dry in the Winter, this amazing mask gets my skin protected.  We also use the Watermelon Mask in summer months after a day of being out on the water. 

Who are some women or other mothers that you look to for inspiration and motivation?

My own Mother is an inspiration for her work ethic. She is 78 and still is a work horse in her own home, with her family and in her garden.  I love how she re-purposes everything.  Princess Diana's life continues to be a inspiration in my life.

Top three things in your mommy survival kit?

Running, Yoga, short getaways, and a bath everynight.

What has been your greatest joy, since becoming a mother?

Experiencing their accomplishments. Learning from my own children. Just recently I came home to find my son massaging his girlfriend's feet with Petal Fudge! How Fantastic.

EMILY SCHUTZ

Hey, I'm Emily, the Digital & Graphic Design Lead at Pura. I'm responsible for the photography, website, promotional materials, packaging design and all things techie! I'm married to an awesome guy named Corey and we have two cats and a dog. When I'm not at Pura you can find me photographing weddings or binge watching netflix and cuddling my pets. The rest of the Pura team would probably tell you that I'm the office clown, I tend to be the one making ridiculous jokes, weird faces and starting random dance parties.

What are some #puramoments you create or self-care rituals you have for yourself?

I tend to be an all or nothing kind of person. So when I decide to do a some self-care, it usually turns into a daylong process. I'll take a long, luxurious shower, do special hair treatment and then cover myself in Petal Fudge or Cocoa & Rose Body Oil. Then I'll put on Overnight Garden Mask and paint my nails while watching a movie and eating chocolate.

Who are some women or other mothers that you look to for inspiration and motivation?

My close friend group is full of badass, passionate, kind-hearted women that I look to for support on the daily. They're all pretty different from me which is wonderful, I've chosen to surround myself with people that have qualities I'd like to develop more in myself. I'm not a mom yet but I'm always inspired by my cousins and aunts and what an amazing job they do raising their families.

Top three things in your mommy survival kit?

As a fur baby mom my must haves include Dr. Bach's Rescue Remedy which is an all-natural anti-anxiety tincture which has a pet friendly version. My dog Layla is a nervous little thing and this helps when she's having a hard time relaxing. A spray bottle is another must for our naughty kitty Farley, he loves trying to steal food off our plates and enjoys knocking items off counters to get our attention. The only deterrent is spraying water at him haha. Lastly many amazing toys to keep the babies happy and entertained.

What has been your greatest joy, since becoming a mother?

Animals bring so much joy into your life and generally they don't ask/need much in return. Their entire world revolves around you and their love is so pure and unconditional, that's absolutely priceless. Seeing their sweet little faces everyday and the fact that they're always excited to see us is my greatest joy. I feel so spoiled considering how much they add to our life and how little I feel we offer in return.

INES VIZCAYA

What are some #puramoments you create or self-care rituals you have for yourself?

For as long as I can remember, self-care rituals have been part of my life. I have always loved to use special products that make me feel pampered & relaxed. Being a woman and a mom of three now, my favourite retreat is the bathroom where I disconnect by taking long baths at night. Using all of Pura’s clean and pure potions during that time really has became my favourite self-care ritual. 

Who are some women or other mothers that you look to for inspiration and motivation?

Inspiration comes to me from many women and mothers that I deeply admire. There are two very special women that always come first to my heart and mind - my mother Almudena, and my grandmother Maria. They are very different people, with many similar qualities. My mom is the most loving and caring person I know. Her unconditional love to everyone she is surrounded by, and her caring soul are some of her amazing attributes. Her favourite skincare potion is Pura’s Ambrosia Beautifying Serum, so of course she is a very supportive human being. My grandmother is a wise and positive person. She has an amazing attitude towards life, ”Enjoy every minute Ines, life is precious”. I am sure everyone has heard this phrase before, but really, she means it. At 102 years old, she keeps meeting with her friends every Wednesday and family gatherings on Saturdays at her place are a MUST. She loves beauty rituals and at this moment her favorite potion is her Pura Overnight Mango Mask, day and night. I could actually write a book about why they are my motivation and how they inspire me really.

Top three things in your mommy survival kit?

Mmmmh...I wish sometimes that motherhood came with a manual, hehe. My mommy survival kit includes, deep breathing, patience, and a positive attitude.

What has been your greatest joy, since becoming a mother?

Loving and being loved in return and the little things our kids do that put the biggest smile on my face every day.