It is the month of pink and red - the colours of LOVE. With Valentine’s Day on the horizon, February is the month to honour your romantic impulses. Amidst the falling snowflakes and winter sunsets, succumb to your homebody ways and find ways to devote precious time to your loved ones on this annual celebration of love.
Join us as we take a mental journey to warm, tropical beach days. The talented make-up artist and photographer, Tasy B, took PURA on her recent vacation to Maui, Hawaii. Find out which PURA potions she packed in her suitcase.
The ultimate Pura gift guide full of all-natural green beauty handcrafted with pristine, eco- luxe ingredients and love by our alchemist Christmas elves. Find the ultimate Christmas gift and stocking stuffer items at various price points for your loved ones.
Put yourself first this busy holiday season and create a Seven Days of Self-Care Countdown to Christmas Advent Calendar with your favourite Pura potions. This is more than a countdown to Christmas, it is a seven day reminder to be kind to yourself and to indulge in important moments of self-care.
With the dry, cold winter months ahead of us, it is time to start re-evaluating our skincare ritual to soothe away the parched skin woes. In this insider's guide to green beauty, you will discover new ways to use your favourite Pura potions this winter to achieve glowing, hydrated skin.
Our founder, Lane Edwards, takes us on an intimate journey of her most beloved fall beauty rituals. This is a behind-the-scenes look at how you can combine Pura's potions to create your own customized ritual.
We sat down with Justine Alyssa from With Justine to discuss her PURA ritual and heritage home renovation. Join us as we take a peek of her dreamy washroom and find out how she incorporates our potions into her beauty routine.
The summer can be a particularly busy time of year for many of us, which is why it is especially important to take time for yourself to recharge and enjoy time with your loved ones. For many of us in PURA family, this means evenings and weekends spent at the lake or a local pool. There are three PURA potions that we think every beach bag needs.
If you have visited our apothecary and perfumery on 124th Street in Edmonton, AB, you may have noticed a cityscape painting on our living room wall. At first glance, this piece of art may come across as simply a piece of décor, but to us, it is much, much more. Let us share why...
As a little girl, I grew up in my grandmother's garden picking peas and inhaling the delicate scents of petunias, lavender, roses and marigolds. I didn't mind squishing my toes into the wet dirt to get closer to that one juicy, ruby red strawberry.
We collaborated with our 124th Street neighbours, LUX Beauty Boutique, and their makeup artist, Cassidy Cooper. We also loved working with Justine Ma, founder of Justine Ma Design, as our stunning natural beauty.
It's interesting what brings people together, and how life's unexpected twists, turns and sometimes tragedies inspire us to invest our time in certan aspirations. To dream and build our lives according to our most prolific experiences...