During this past year at home, bathrooms and intimate spaces have become more important than ever - whether it’s your bedside table, bathroom counter, bedroom vanity or another little spot you reserve for self-care. When your self-care routine itself is beautiful, it doesn’t need to be hidden or shoved into the back of a drawer and we encourage you to create a visible, alluring space that makes for a beauty ritual you crave. At PURA, we lovingly and obsessively craft luxurious beauty and self-care potions so they can be displayed and ultimately shared as part of an enduring legacy all about cherishing who we are - as individuals, families, and communities. PURA is beauty for the sake of celebrating the uniqueness of YOU by elevating your personal care rituals and as a result, helping both you, and those around you, feel revitalized and refreshed. Oftentimes, when you help others live and feel better, it’s also your life that is enriched. One of our deepest desires as a self-care and beauty brand is to inspire a lifestyle of health and wellness -- embracing our precious time on this earth with each other as a true gift. As our founder, Lane Edwards, explains, “PURA reignites the passion for self-love, and elevates highly efficacious, clean skincare to dreamy soul-care”.

Creating room for our physical and mental wellbeing is an invitation to cherish and celebrate life in the comfort of our homes and with our loved ones. In this 'Beauty Spaces' series, we have teamed up with Interior Design Star, Holly Baker, as she shares all of her design and self-care wisdom. In Holly’s words, good skincare should be akin to beautiful design and create a space and routine, “where you feel your best self”. Continue reading as we reveal ideas of how you can create spaces throughout your home that are inspiring, soulful, and deepen your devotion to YOU TIME and feeling your best self each and every day.  

The Inspired Dressing Room

Although a walk-in closet isn’t everyone’s reality, we all have a place in our bedrooms where we get dressed and ready for the day. We encourage you to organize and display your body products and scents alongside your clothing and treat them as a foundational layer to your outfit. Oftentimes, displaying your potions on a tray can create a perfect ‘body care’ zone in your closet. Body oils and moisturizers can often be cocktailed for ultimate nourishment and your favourite perfume mist or oil can be the finishing touch to a completed outfit. 

At PURA Botanicals, we have an array of luxurious body products and natural scents to compliment your daily fashion ensembles. PURA’s Cocoa & Rose Body Oil is a nourishing body treatment with delicate notes of lavender, rose geranium and cocoa absolute. This oil can be used on it’s own, or mixed with PURA’s Petal Fudge which is a nutrient-rich hand and body cream, crafted with luxurious rosehip seed oil which deeply hydrates and rejuvenates the skin. Our Signature Perfume Oils - Sunday Love and Nurturing Nova  - can be gently massaged into pulse points such as the wrists, nape of the neck and behind the knees. For an invigorating spritz, turn to PURA’s sensual Zingara Gold Mist (deep and euphoric with luxurious sandalwood, mellow vanilla, rebalancing geranium, and a touch of dark patchouli) or our alluring Hawaiian Desire Mist (an exotic bouquet of sweet ylang ylang, wild geranium, rare frangipani absolute oil, and a touch of euphoric dark patchouli), which are handcrafted in small batches without a drop of synthetic chemicals.

The Tranquil Bathing Oasis

A small bit of effort can make all the difference in transforming your bathroom into a dreamy bathing oasis. Pull in a small side table beside your tub, pour a glass of wine or steaming tea, dim the lights and turn on your favourite, relaxing tunes.   Elevate your bath-time experience with the joy of PURA’s nourishing and relaxing Whimsical Bubbles. This calming formula of geranium, lavender, vanilla, sweet orange, calendula and hydrating organic olive oil soothes and moisturizes the skin. Before you climb into the inviting bubbles, ensure you have a fluffy towel or bathrobe awaiting your emergence from the steaming tub.

Create an easy DIY bath caddy with a piece of wood or a marble threshold from the hardware store and use it as an accessible surface to place a glowing candle and your favourite masking ritual. The bath is the ideal place to apply PURA’s pudding-like Cocoa Honeycream Mask and this decadent blend of skin-smoothing and reparative ingredients leaves you with instantly hydrated, supple skin. Let it absorb into the skin for 15-20 minutes and easily rinse it off in the tub. Don’t forget to pay attention to your neck and decollete which is easier in the tub. Be your own alchemist with PURA’s Exotic Pink Coffee Dust and mix ½ teaspoon of this dry potion with ½ teaspoon of fresh water. Mix into fingertips and massage gently into the face. Let dry for 5-10 minutes for the full mask treatment.This at-home spa experience is perfect for indulging, especially because this nutrient dense clay mask smells like hot cocoa, and wakes up the skin with organic coffee, antioxidant-rich cocoa absolute from France, and luxurious French pink clay.

The Short-On-Space Shelfie 

Small spaces can be the ideal place to display your daily skincare ritual. Creating a shelf above or beside the sink where you display only your everyday essentials will ensure they don’t become magnets for collecting dust. As an added bonus, when your skincare potions are easily accessible, they remind you to apply each of them on an ongoing basis.  Using open shelving, you can easily integrate utility and beauty, but be prepared that others may help themselves to your daily potions as well! 

Group your favourite products together to create an eye-catching montage, or place them in order of your routine - cleanser, essence, serum, moisturizer and/or mask. Create PURA's Signature Overnight Mask Buffet for the ultimate sleeping beauty treatment on different zones of your face: apply PURA’s Mango Mask to the areas of your face that need extra moisture, the Garden Mask to acne prone areas, and the Watermelon Mask to areas that need gentle exfoliation.  

The Bedside Ritual Retreat

Display a skincare nightcap on your bedside table for an intentional invitation to unwind from your busy day. Bedrooms are often a space for thinking, for loving, and for dreaming, so set the scene for relaxation with a diffuser or candle and dim the lights. Apply PURA’s Cocoa & Rose Body Oil just before slipping into your sheets or use it as a massage oil to care for your loved ones. Before slipping into dreamland, treat your hands and cuticles to a euphoric blend of pure essential oils that penetrate the skin with ultra-moisturizing ingredients such as calendula herbal oil, sweet orange, rosewood and vanilla with PURA’s Dreamsicle Hand Oil. An easy way to display your oils is on a tray or simply a flipped jar or candle lid to collect any residual oil.

The Hygge Corner

Create a zen-like corner in your bedroom, living room, or hallway space that functions as an invitation to your self-care and beauty rituals. An easy way to create an inexpensive and cohesive ‘beauty space’ is to use a piece of leftover tile as a tray on top of a dresser. The possibilities in colours and textures of tiles are endless - there is literally a tile for everyone. As a rule of thumb, group decorative items in odd numbers (3-5 items) and bring in other design finds that match your beauty products. Candles are a great addition to this space because fire is a grounding element that lends itself to a cozy and peaceful atmosphere. Layer shades of similar colours to keep the space cohesive and build a decor vignette that pulls in a complementary colour palette and style (in this case, gold tones of the tile play off the wood, and earthy tones complete the look). Most of all, take joy in creating a space and a beauty ritual that is a reflection of who you are and ultimately, moves your soul.